Download PDF The Upside of Irrationality: The Unexpected Benefits of Defying Logic By Dan Ariely
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The Upside of Irrationality: The Unexpected Benefits of Defying Logic By Dan Ariely
Download PDF The Upside of Irrationality: The Unexpected Benefits of Defying Logic By Dan Ariely
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- Sales Rank: #53104 in Books
- Published on: 2011-05-17
- Released on: 2011-05-17
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .83" w x 5.31" l, .60 pounds
- Binding: Paperback
- 368 pages
From Publishers Weekly
Arielly examines the powerful sway that irrational motivations and urges have on our personal and professional lives. His discussion mixes both his personal experiences and a variety of research, including many experiments performed by him and colleagues. With his crisp English accent and assertive delivery, Simon Jones can be wonderful to listen to for much of the book. However, his own personality is so overpowering that it becomes difficult to remember that the conclusions are the author's--not the reader's. The difficulty to discern the authorial voice behind the narrator's is made more problematic as a creeping arrogance creeps into Jones's reading that the writer clearly did not intend. A Harper hardcover (Reviews, Apr. 12). (June) (c)
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From Booklist
In Predictably Irrational (2008), Ariely explored the reasons why human beings frequently put aside common sense and why bad things often happen when they do. Here, in this equally entertaining and clever follow-up, Ariely shows us the other side of the irrationality coin: the beneficial outcomes and pleasant surprises that often arise from irrational behavior. Although pleasant should be taken as a relative term, since the outcomes are not necessarily pleasant for the person who was behaving irrationally. Take, for example, Thomas Edison’s obsession with DC current, and his irrational hatred of AC: trying to prove how dangerous AC was, he inadvertently—with his development of the electric chair—demonstrated to the world how powerful it could be. Ariely is an engaging and efficient writer, amusing us with stories about irrational behavior while staying away from needless technical terminology and bafflegab. Thought-provoking, entertaining, and smart: a winning combination. --David Pitt
Review
Praise for Predictably Irrational: 'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times
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